Ever Wondered How To Get More Customers from Your Social Media Accounts?
Leveraging your business social media as a MUST for small and medium businesses! The power of social is huge – with 82% of people using Social Media EVERY single day, it’s a tool you’ve simply got to tap into.
Although, people don’t use Facebook to be sold to, it’s a great way to stay close to your current customers and develop new ones too.
Here at The Valhalla Collective, we’ve been helping SME thrive online by managing their social media marketing campaigns and strategies. We develop on brand content, at post it for our clients, giving them the freedom to work ON their business not IN their business!
So What’s Our Advice…
I’m going address ONE big point in this article, because it’s SUPER important.
Consistency – Omnipresence – Rounded
Three words – that hold the answer!
Being at the forefront of a customer’s mind, is the most powerful marketing tool available to us
Gareth Johnson CEO The Valhalla Collective
The three golden words can be turned into one phrase – being ever present!
I cannot stress enough how important it is, to have a consistent digital profile. Don’t forget, Facebook, Instagram etc. are powered by algorithms. We’ve got to convince their fancy algorithms, that out content is worthy of being shown to their users, and being CONSISTENT really helps with that.
Stats show that on average, it takes between 7-12 ‘touch points’ before a customer makes a purchase – think about your Amazon cart right now, I know mine is full!!
So, we want to offer friendly reminders to potential customers, but NOT in a salesy way. If a potential customer see’s your brand / business once a day, they’ll speed along the customer journey, they’ll develop an affinity to your business and you can start to establish some authority.
The All Seeing Eye…
What is doubly as helpful, is if your content constantly reminds the customer of the pain/problem you’re solving and why YOUR product or service will make their live SO MUCH better!
If you can tailor your content to fit your avatar, you’ll always be speaking to them in a salesy way – without being salesy! That’s the best thing about content marketing and social media marketing, it gives you a chance to brag – without saying ‘so are you interested in purchasing today’.
But What About The 3 Words?
Well…
If your social media marketing can be:
- Consistent – posting regularly
- Omnipresent – posting on several different platforms
- Rounded – all ties together in one brand message
Then you’re on the right track to speed customers along the customer journey, and develop more sales and leads for your business.
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Well, there you have it!
the importance of those three words and why your social media marketing strategy, should incorporate those aspects. It’s super important to be consistent, that’s the main take away.
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